Google and Microsoft are reportedly investigating possible investment in European offshore wind farms, as they seek to secure green energy supplies for their giant data centers.
Although there are no confirmed reports yet, with both companies committed to curbing the carbon footprint of their energy hungry data centers and many offshore wind farms struggling to raise capital from conventional sources, the rumors have a ring of plausibility. There is also a precedent in the form of BTs plans to invest 250 mn in building its own onshore wind farms capable of providing a quarter of its electricity by 2016.
IBM Extends Green IT Offerings
IBM drew upon its IT expertise and work with its own massive supplier network to create a new consulting service aimed at helping companies improve efficiency and environmental impact of their supply chains. The sustainable supplier information management consulting service will help companies collect supply chain data such as energy use, labor practices, and greenhouse gas emissions at a time of increasing attention on greener supply chain.
Toshiba Unveils Methanol Fuel Cell Recharger
Toshiba is launching a portable fuel cell aimed at consumers seeking a quick, green albeit pricey way to recharge mobile devices while on the go. The Japanese electronics giant unveiled the Dynario, a direct methanol fuel cell packaged in a cartridge that is small enough to fit in the palm of a hand. Dynario contains an internal tank that can hold up to 14 ml of methanol, which generates electricity via a chemical reaction with oxygen. A USB cable transmits the electricity to mobile devices, which are powered up almost instantly. A single refill of methanol takes about 20 seconds and can generate enough power to charge two mobile phones. The Dynarios hybrid structure uses a Lithium-ion battery, which stores electricity generated by the fuel cell. Dynarios are priced at $326 (198) each.
Green on Low Key
IT managers are not paying sufficient attention to the process of measuring, monitoring, and modeling energy use in data centers, according to a recent interactive poll conducted by Gartner. The Gartner webinar, conducted in April 2009 among more than 130 attendees from the infrastructure and operations (I&O) management, found that although green IT issues remain at the top of the agenda, respondents consider vendor and green procurement to be a low priority activity for the next eighteen months. In contrast, only 7% consider green procurement and pushing vendors to create more energy efficient and greener solutions to be their top priority.
Logica Leader in Carbon Reduction
The Carbon Disclosure Projects (CDP) Global 500 report has ranked Logica at the top of the FTSE 350 for IT services. The leading IT and business services company scored 77% on the measurement of its greenhouse gas emissions and its climate change strategy. In India alone, the company has already achieved a remarkable 11.3% reduction in its carbon footprint. It plans to set more ambitious targets for itself in the coming year.
Panasonics New Green Initiative
In a effort to create awareness about environmental challenges, Panasonic recently launched its green initiative called Eco Caravan. The key highlights of the initiative include interactive plasma screens for eco quizzes and other educational content, eco calculator to know the energy consumption of various gadgets and a new line of eco-friendly products equipped with inverter technology.
Samsung is on a very serious Eco kick these days and I for one am quite pleased with the idea of mobile handsets going Eco-friendly. The latest handset from Samsung to embrace the Earth is the small slider called the Reclaim. The handset that’s been launched in the US with Sprint is constructed fromeco-friendly bio-plastic materials and made from 80 percent recyclable materials.
Its bio-plastic material, made from corn, makes up 40 percent of the Reclaim’s outer casing. Samsung Reclaim is free of polyvinyl chloride (PVC), phthalates, and nearly free of brominated flame retardants (BFR): three materials commonly targeted on green electronics guidelines. The outer packaging and the phone tray inside the box are made from 70 percent recycled materials. The images and text on the box as well as the phone warranty information are printed with soy-based ink. The charger is Energy Star approved for meeting the highest energy efficiency standards set by the U.S.
Environmental Protection Agency and the U.S. Department of Energy. It consumes 12 times less power than the Energy Star standard for standby power consumption and is equipped with a visible notification to alert the user to unplug the handset once it’s fully charged.