Intellectual Capital

myCAMS is the largest mobile app and portal for retail mutual fund investors, facilitating them to easily manage their portfolio and transact across multiple mutual funds serviced by CAMS. The digiLoan feature within myCAMS allows investors to borrow funds against their mutual fund holdings in a seamless and paperless manner through integration with banks and NBFC’s.

• Largest app and portal for individual mutual fund investors
  7.46 million registered users ₹ 9.98 trillion AUM (as on March 31, 2025)
• Ranked among top 4 fintech apps in the mutual fund space and sustains its position among the Top 4 Fintech apps
• Redesigned myCAMS mobile app was launched during the year
• The AUM serviced by myCAMS reached ₹ 9.98 trillion as on March 31, 2025

digiLoan enables investors to pledge their mutual fund units and avail a loan of up to ₹ 1 crore from around 25 banks and NBFC’s in a digital and paperless manner.

Key Features and Benefits

• Enhanced convenience by eliminating the need for separate logins and redirects for customers through a CAS-based process flow
• Also allows lien marking on mutual fund units
• Online lien invocation and revocation via APIs facility for financiers

MF Central is a unique unified platform enabling investors to monitor and manage their investments across the entire mutual fund ecosystem at one place and seamlessly transact in a digitised and automated manner. By offering multiple services such as CAS, NFT, FT, LAMF and CCGS to investors, distributors and financiers, it is reinforcing our position within the mutual fund industry and establishing a novel platform-based revenue model.

During the year, CAMS and KFintech announced joint venture for a stand-alone entity to operate MF Central with the aim to significantly accelerate industry’s digital transformation, by leveraging cutting-edge technology and API integration to drive innovation, efficiency, inclusivity and accessibility. Prioritising investor convenience, the entity will explore monetisation opportunities to further enhance the platform’s unique offerings for the future.

Key Highlights

Key Features and Benefits

• MF Central has become a leading platform for mutual fund investors, revolutionising investment management across various Asset Management Companies (AMCs)
• By providing seamless, unified solution, MF Central has transformed the mutual fund investment landscape, empowering individuals to effectively manage their financial journeys and secure their financial futures

An exclusive mobile app and portal for our distributors and advisors, edge 360 provides an efficient platform for managing and streamlining their daily operations. New features like folio search, transaction cancel, iSIP, account validation and more have been added to the platform during the year.

Key Highlights

A cutting-edge corporate investment platform, GOCorp serves as a unified interface for institutional investors to transact across multiple mutual funds managed by CAMS.

The CAMS DAIS (Digital, Analytics, and Intermediary Services) team is relentlessly supporting our endeavour to expand the adoption of GOCorp across an increasing number of corporate clients.

• Largest portal for corporate investors in mutual fund industry

Key Highlights

CAMServ is a self-service chatbot developed to provide a smooth service experience to our customers by assisting them with various mutual-fund related financial and non-financial transactions.

• Available on CAMS website, select AMC websites (as a white-labelled service), and WhatsApp
• Supports Switch, SIP, STP/SWP, lumpsum purchases and redemptions
• Distributor-based chatbot enables transaction links generation by distributors for their investors, enabling seamless transaction completion
• Revamped to offer a cleaner interface and new financial transactions
• Expansion of CAMS Chatbot (CAMServ) to WhatsApp

CAMS eKYC solution enables new mutual fund investors to complete their KYC process digitally in a hassle-free manner through OTP-based Aadhaar authentication. Aligned with SEBI regulations, we have deployed advanced techniques such as OCR tools for information retrieval from images and bank validation via the penny drop mechanism for smooth application processing.

• One among the eight entities to launch eKYC
• Used by approximately 2,500 new and existing investors every day (on an average)
• Implemented a unique and industry-first initiative that facilitates online update of contact details and address in KYCs, enabling KYC in 10 minutes
• Introduced online KYC modification (Re-KYC) services for all KRA PANs

Featuring a user-friendly interface and paperless processing, CAMS WealthServ is a digital onboarding platform for AIF and PMS investors. Recently expanding its scope to cover post-customer onboarding use cases, such as additional transactions, portfolio views, dashboards, reporting, and customer service, it stands out as the go-to product for Alternatives industry.

Key Highlights

Think360.ai is a global full-stack data science and AI-focussed firm. In India, we are revolutionising the lending and credit risk management landscape by leveraging the power of AI, ML, data science and advanced analytics and modern SaaS infrastructure. We harness the potential of these digital technologies and financial domain knowledge to deliver state-of-the-art underwriting and onboarding solutions to Banks, Fintechs, Loan Service Providers, NBFCs, Wealth Management Firms, and Insurers. Think360.ai is a CAMS Company. For more information, visit our website https://think360.ai.

Products

Think360.ai delivers an integrated suite for Digital Underwriting, Credit Risk Intelligence, and Customer Onboarding & Verification – powered by Algo360, AAmaze, and Kwik.ID – to enable seamless, end-to-end digital lending.

• Algo360 enables sub-1 minute loan decisions with real-time, alternate data-based credit scoring
• AAmaze delivers deep financial insights – bank statements, GST, income, PFM – via the Account Aggregator ecosystem
• Kwik.ID is a RBI-compliant digital KYC platform, trusted for seamless VCIP and 85%+ success rates

Key Highlights

Bima Central is India’s first insurance portfolio management platform, enabling policyholders to manage their policies across the entire insurance ecosystem at a single place, optimising convenience and efficiency. Developed by CAMSRep, a subsidiary of CAMS, it has also played a critical role in accelerating the adoption of eIA and electronic policies.

Bima Central gained recognition for its innovation and technology in addressing industry’s post-purchase challenges.