Deploying Six Capitals to Create Value

Financial Capital

It represents the pool of capital that is available to us for deploying in business activities and driving business strategy. Our prudent use of financial capital helps in enhancing outcomes of all our capitals and generating surplus for the investors and shareholders.

9,097

million revenue

↑ 29% over FY21 (₹6,900 million mutual fund asset-based, ₹1,300 million mutual fund non-asset based and ₹897 million non-mutual fund)

3,826

million PBT

↑39% over FY21

2,869

million PAT

↑40% over FY21

4,004 million

operating EBITDA

↑40% over FY21

26 trillion

AAUM serviced

↑17% over FY21

29.9 million

SIP Book

↑37% over FY21

Manufactured Capital

It represents our digitally-enabled service centres and the IT infrastructure that helps us in carrying out our operations seamlessly. We are continually investing financial capital for upgrading infrastructure and widening our network to provide better services to the customers.

275

Service centres

628 million

Capex on adding infrastructural capacity and technology

Intellectual Capital

It represents the technical know-how of the industry, the processes and systems that is native to our organisation and provides competitive advantage to us. We are continually investing in it to build on our capability to conceive innovative solutions.

17

Mutual Fund clients 250+ Total clients

10+

Businesses in which the Company has knowledge

10+

technology-led platforms

750+

IT team strength

Human Capital

It represents the competencies, capabilities and motivation of our people that enables us to operate business efficiently and achieve business strategy. We are investing financial capital to appropriately compensate, train and engage our people alongside building the right culture which drives productivity. We strive to have gender and age diversity which makes us a desirable organisation to work for.

7,318

Employees

30%

Women employees

55%

of employees below 30 years

7,983

hours of training provided

Social and Relationship Capital

It represents the sound relationship that we have with our stakeholders and is essential to our business. Our strong relations with clients (mutual funds), focus on customer (mutual fund investors) satisfaction, business partner growth and community development ensure our business continuity and growth.

51.59 million

Investor folios serviced

50.76 million

spent in CSR activities

6,500+

CSR beneficiaries

0.49 million

Shareholders

Natural Capital

It represents the renewable and non-renewable resources that we use in conducting business and its subsequent impact on the environment.

5301 kWh

Energy consumption

981.8 KL

Water consumed

Digital services

resulting in paperless transactions

Our Value Creation Model

Maintaining Sustained Engagements with the Stakeholders

Relationship with our stakeholders is key to execution of our strategy and long-term success. We are strengthening these relations through having a platform for open dialogue and ensuring transparency in every way. Our sustained engagements with them help in understanding and meet their needs and expectations.

Stakeholders

Clients (MF/ AIF/ PMS / financial institutions)

Their needs and expectations
  • Cost-effective and innovative technology enabled infrastructure that ensures seamless operations & outcomes
  • Compliance to regulatory requirements
  • Brand credibility and trustworthy relationship
  • Safety and protection of investor data
  • Responsible practices
  • Excellent and prompt customer services
Engagement methods
  • Corporate reporting
  • Business meetings

Customers (mutual fund investors, insurance policy holders, NPS subscribers, customers of financial institutions)

  • System reliability
  • Ease and convenience of transactions with facility to choose preferred platform
  • Data protection
  • Service centres / call centres
  • Diverse channels to reach out – telephone, website, email, app, chatbot, postal communication
  • Customer satisfaction surveys
  • Digital and social media activities
  • Investor connect programs

Shareholders / Investors

  • Sustainable profit
  • Financial prudence and robust balance sheet position
  • Adequate returns and capital appreciation
  • Transparency in reporting and disclosure of material matters
  • Robust strategy for long-term growth
  • Sound risk management practice
  • Investor / analysts meets and dialogue
  • Press releases and results conference calls
  • Annual General Meeting
  • Website
  • Media releases

Employees ethical workplace growth prospects

  • Safe and ethical workplace
  • Adequate career growth prospects
  • Learning and development opportunities
  • A diverse, inclusive and supportive workplace
  • Job security
  • Workplace safety
  • Open dialogue culture
  • Personal reviews
  • Employee surveys
  • Townhall meetings
  • Employee portal
  • Wellness and engagement initiatives

Distributorsethical workplace growth prospects

  • Innovative technology platforms
  • Availability of IT systems
  • Speedy response to queries
  • Dialogue over phone and digital medium
  • Media publications
  • Distributor connect programs

Society and planet communities

  • Contribution to the development of local communities
  • Employment opportunities
  • Sustainable business practices and use of natural resources
  • CSR interventions
  • Engagement with local communities
  • Media publication
  • CSR / sustainability reporting

Regulators and governments

  • Compliance with relevant laws and regulations
  • Contribution to governmental development plans and to the fiscal through fair tax payments
  • Ethical and responsible work practices
  • Joint working groups
  • Advocacy meetings
  • Committees and conferences
  • Membership in local enterprise partnership and industry bodies

Matters Material to our Business

We recognise that there are certain issues that may impact our stakeholders as well as our ability to create value. We remained focused on structuring our business approach around these issues in a manner to effectively address them and maximise value creation for all stakeholders over long-term.

At CAMS, though we have not conducted any formal materiality matter identification exercise, our various engagements with internal and external stakeholders have helped in identification of certain key issues that are material to them and to our business. We have filtered these issues by rating them by degree of importance to the Company and to the stakeholders. We believe our business strategy is well-devised to address these material issues.

Enabled by:
Financial performance
Macro-economic scenario
Competition and technological change
Innovation and IT deployment
Digital disruption
Stability of systems and processes
Data protection and cyber security
Customer relationships
Governance and risk management
Fair remuneration and growth opportunities for employees
Inclusion and gender equity
Community development
Conduct and ethics
Climate change
Regulatory scenario

Managing Risks Effectively

Risks are inevitable to every business. We have in place a robust risk management mechanism and governance to effectively mitigate risks and create opportunities which is essential to achieving our strategic goals and sustainable development. We remain committed to continually improving our risk management system.

Risk Management Framework and approach

Our Risk Management Framework and Governance encompasses oversight by the Risk Management Committee consisting of our Board Members. Our primary goal is to establish and implement an Integrated Risk Management Framework that enables appropriate risk reporting and mitigation and to take informed decisions regarding emerging risks. In FY22, we engaged KPMG to augment our risk management framework by identifying gaps, assisting in preparing comprehensive documentation, risk reporting and training of staff in line leading industry practices. Their analysis indicates that we have most of the critical elements in place. They have suggested certain improvement areas like enhanced monitoring of key risk indicators (KRIs), enhanced risk accountability and improvements in the risk assessment process which are being worked upon.

Strengthening risk management culture

We are focused on process improvement, implementing robust system capabilities and enhancing the business and process acumen across our employee-base. The risk management team has grown stronger and has augmented the capability to identify, assess, monitor and manage risks with clear responsibility and accountability for risk decisions and the overall decision-making process.

We have also worked towards strengthening risk management at managerial levels. Operations risk management workshops were conducted for the employees to enhance the culture of risk mitigation. Regulatory training programs to update on the recent changes were conducted and regulatory certification has been mandated for all managers.

Business Continuity Plan (BCP)

Our best-in-class BCP framework is designed to ensure continuity of core MF processes. It ensures ready connectivity of the entire MF ecosystem (comprising all AMCs and their entire value chain and our front and middle offices) to BCP site with our reinforced technology infrastructure. We continue to test its efficacy as well as the readiness of people and other associated arrangements through conducting regular BCP drills.

Successful business continuity drill at Coimbatore

In a pioneering initiative, we successfully executed a (pre) announced full BCP-drill at our Coimbatore office during business hours for 72 hours at a stretch. All core operations were executed from Coimbatore with the entire MF ecosystem connecting to our infrastructure at Coimbatore and Mumbai. Despite an expanded set of core applications and servers being covered in scope, we achieved an RTO of 45 minutes, a best-ever performance. Automated call blasts were made to all necessary stakeholders at various stages of the BCP drill. We also invited certified consultants to oversee the activity for external view and improvement suggestions.

Key risk areas and mitigation measures
Cyber Security Risk

Given most of our operations is digital and involves working around with huge volume of customer information, it is critical for us to protect data from cybersecurity breach and also ensure data privacy.

Operational Risk

The Company faces risks in its operations for any error or omission that could lead to significant monetary and reputational losses. The Company has identified the key areas where such risks could exist and taken proactive steps for carrying out process automation and tighter adherence to the established processes.

Regulatory Risk

The Company is a Qualified Registrar and Transfer Agent (“QRTA”) and is subjected to audits from the Regulator. Non-compliance of any regulations could result in observations in the Audits and can expose the Company to warnings and penalties. This can also result in possible fines. To reduce the audit observation, there exist a process of identification of outliers on real-time basis for the known observation primarily, which are getting remediated on immediate basis. This process is automated with workflow enabled model, such that Audit Observations on critical areas would be avoided.

Compliance Risk

The Company is required to comply with a host of regulations as part of its compliance activities. Any default could result in fines and penalties. For addressing the same, the Company has an extensive system for monitoring compliances with individual functional heads tasked with specific areas.

Extensive support from external experts has been taken for all areas and these experts have been retained on a regular basis. Multiple audits are carried out for ensuring these compliances and are reported to the Audit Committee/Board at its Meetings. Audit/other related mitigating avenues have been identified and implemented.

Mitigation measure: We have a robust cybersecurity policy governed by technology committee. Regular internal and external (by specialist firms) audits are undertaken to ensure high standards.

Over the years, we have implemented several measures to enhance and deepen security monitoring on all our strategic entry and exit points. We have deployed ‘Darktrace’, an Enterprise Immune System, which uses machine learning to build new algorithms for detecting unpredictable cybersecurity threats and suspicious activities and take systemic mitigation steps. An enterprise security assessment solution (SAFE) has been implemented to continuously monitor and assess multiple vectors and provides a score; our baseline score has significantly improved, and now stands at 4.6 out of 5.0. Unknown cyber threats or abnormal behaviour on the endpoint desktops and laptops across the front offices are detected and mitigated through Endpoint Detection Response (EDR) solution which uses AI / ML algorithms for taking systemic steps.

Our robust cybersecurity measure is evident in an all-time high score of 800 in August 2021 by BitSight, which is a continuous monitoring platform on the internet. We intend to enhance it to 820.