Annual Report 2022-23 
Manufactured capital
Intellectual capital
Reinventing to reinforce our edge as a fintech
We have world-class technology infrastructure and tech-enabled products and services created through decades of expertise. Our offerings are user-friendly, seamlessly integrate with partner ecosystem and ensure omni-channel experience. We have also mainstreamed the usage of AI models, analytics and cloud to ensure agility, reliability and scalability. These give us a definitive edge in the industry and support our growth.
SDG impacted:
CAMS technology and service delivery capability
Technology infrastructure capacity
1,381
servers
365+
N/W Devices
5.8+ PB
storage
700+ TB
RTA DB size
36
#N/W links
54.6 Gbps
Network bandwidth
2 Gbps
Internet bandwidth
840+ MN
Emails per year
780+ MN
SMS per year
150
Applications
Physical infrastructure capacity
6
Offices
3
Data Centres
800+
IT team strength
729
seats across five call centres for analytics driven campaign management and for investor services
All metrics as on March 31, 2023
Digital excellence at CAMS
We have strategically developed single code base platform that alongside offers multiple services to customers, ensures integration across different domains. This eliminates the need to repeat service requests across them, a challenge that exist in traditional financial services which operate in silos.
Our platforms are designed to deliver personalised offerings and enables customers to pick and choose across different AMC and schemes, perform non-financial transactions and change details for each of their assets through a single window. Our account aggregator service further helps clients to gain asset details while playing a unique role in connecting financial information providers (FIP) and financial information users (FIU).
Leading with powerful, world-class platforms
Our operational excellence and ability to provide a superior experience to our clients, investors, and distributors is a result of significant investments in technology and developing technology-based platforms and properties. Our solutions have played a significant role in catalysing growth of the Indian Mutual Fund industry. Being functional, integrated and scalable, they are enabling us to ensure high quality services, costefficiencies and bandwidth to handle 2x volumes of the current level. With the financial landscape increasingly being disrupted with advanced digital technologies and increasing customer proclivity to them, we, at CAMS, are investing heavily in technology and products to strengthen our competitive edge. We are increasingly embedding analytics and AI / ML models in our platforms. Further, all new platforms are being conceived on cloud-native platforms which ensures speed-to-market, instant scalability, high reliability and robustness while keeping customer experience at core.
Our key platforms and their performance in FY23
myCAMS
A B2C mobile application which lets retail MF investors manage portfolio and transact across CAMS serviced MFs. It further offers digiLoan, whereby loan can be seamlessly and digitally availed against MF units due to platform integration with banks and NBFCs. It is witnessing significant traction due to its anytime, anywhere convenience and other unique features. It achieved significant milestones in FY23 becoming the largest mobile app in MF space, fintech app to add most users and a preferred partner for CAMSPay. We are planning to revamp of UI/UX of the app with multiple language options to achieve new milestones.
myCAMS in FY23
Largest mobile app
in MF space with 5.8 million registered users as on March 31, 2023
Most new user addition among the Top 3 Fintech apps
with gross inflows of over ₹ 9,000 Crore in FY23
CAMSPay emerges as the preferred payments partner
in myCAMS with 7.9 Lakh payments processed for FY23
MFCentral
This one-of-its-kind digital solution is enhancing investor experience through its unique single-window view solution, which allows them to get their lifecycle engagement and transact across the entire MF industry in a digitised and automated manner. Having standardised and uniform processes, inter-operability and future-ready architecture, the platform is scalable and fast, and also supports fungibility of physical and digital services. It further offers the convenience of generating unclaimed payments reports and raising service requests for non-financial transactions (digital and scan-based).
The platform has been well-received by the investors, and the registrations and financial transactions on it are expected to scale with focussed marketing efforts.
MFCentral in FY23
1,300 to 1,500 per day
– user registration trend
340k + downloads
– Mobile App
1,400 to 1,600 per day
– Request
10K-15K per day
– Daily login
edge360
Our mobile and web-based platform that helps distributors and advisors to streamline MF operations. The platform is recording steady adoption and usage, owing to its robustness along with the extensive marketing efforts and webinars to promote it.
edge360 in FY23
64,600
registrations as on March 31, 2023 (↑23% vs FY22)
~5 lakh
transaction volumes, all-time high
42K+
mobile app downloads since launch
GoCORP - Portal for Institutional Investors
A market-leading platform for Institutional investors, facilitating single gateway to transact across multiple participating MFs. The CAMS DAIS (Digital, Analytics and Intermediary Services) team remains focussed on enrolling more corporates for institutional transactions.
GoCORP in FY23
₹2.2 trillion
of institutional assets AUM serviced as on March 31, 2023 (i.e. 18.8% of total CAMS Serviced funds’ Institutional assets)
CAMServ
A customisable, self-service chatbot that is available on CAMS website, six AMC websites (as a white labelled service) and on WhatsApp. CAMS Chatbot (CAMServ) has been revamped to deliver a clutter-free and enhanced experience to investors, and to offer new financial transactions such as Switch, SIP, STP/SWP along with lumpsum purchases and redemptions.
eKYC
CAMS was amongst the eight entities to launch eKYC using OTP-based Aadhaar authentication. Large number of new investors use it daily with around 70-73% conversion. Launched to on-board new MF investors, it is enabling hassle-free KYC process digitally. It further incorporates advanced techniques like OCR tools to retrieve the information from the image and bank validation via penny drop mechanism in line with SEBI regulations.
We have further enhanced it by providing an option to integrate with digiLOCKER.
Loan against MF holdings with digiLoan
digiLoan empowers customers of over 20 banks and NBFCs who have signed with us, to get loan up to ₹ 1 Crore by pledging their debt and/or equity mutual funds in a completely paperless, digital process.
We have deployed a new Consolidated Account Statement based process flow that seamlessly integrate with the partner net banking digital platform, eliminating need for separate login and redirecting the customer. It also enables lien marking of MF units for both either or survivor mode of holding too, thus widening its scope and promoting product adoption Additionally, feature for online lien invocation/revocation via APIs has been made available to the financiers The said features are being provided to both existing and new clients.
digiLoan in FY23
₹10 million
loans financing against pledged assets facilitated
14,600
transactions facilitated
CAMS WealthServ
It is our digital onboarding platform for AIF and PMS investors, and has been highly appreciated by the alternatives industry. Over 1,200 investors onboarded through the platform in FY23. We have augmented its features for on-boarding non individual clients and NRI customers, which has been well received. We will continue to drive partnerships with more custodians to significantly strengthen its market position.
CAMS WealthServ in FY23
1,200+
investors onboarded
NASSCOM Cloud Innovator of the Year
In an endorsement of innovation excellence, CAMS was awarded the “Cloud Innovator of the Year” award in the large company segment at the NASSCOM Enterprise Cloud Adoption Awards 2022. The award was presented for the implementation of CRA-NPS platform on the cloud.
Reinforcing commitment to Innovation
CAMS acquired 55.42% equity stake in Think Analytics India Private Limited (TAIPL), making it a subsidiary. Its subsidiaries Think Analytics Consultancy Services Private Limited and Think360 AI, Inc., are now our step-down subsidiaries.
Think360 AI offers SaaS-based products, data science, and technology advisory services to BFSI, Pharma and retail companies. Their portfolio is a great fit for CAMS, and will help us strengthen our overall market reach in the BFSI and capital markets space.
