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Strategy

Pursuing our Strategy

At CAMS, we have established competitive advantage around technology which has enabled us to remain market leaders, sustainably grow business and create value for stakeholders. Keeping these objectives at core, we have set our business priorities to consolidate leadership in mutual fund business, grow new businesses and remain at the forefront of innovation.

Our strategy
Strategy priorities Key actions taken in FY23 Priorities for FY24

1. Consolidate core MF RTA business

  • Leveraged digital platforms myCAMS, edge360 and MFCentral to digitise and enhance MF transaction journey
  • Maintained track record of CAMS serviced clients growing faster than the industry
  • Expanded product suite for MFs to new areas (i.e. Wincentive, Vision, UPI and APIs for AMCs and intermediaries)
  • Successfully onboarded three new MF Clients
  • Take the recently onboarded mutual funds like Zerodha and Helios live
  • Continue to aggressively pursue new client wins from new MF applicants
  • Foray into adjacencies for our clients like data analytics and AI
  • Support the growth for our clients through new technology and digital solutions

2. Build new business of AIF, NPS, Insurance repository and Account Aggregator

AIF
  • Strengthen the offering for the industry using the expertise of Fintuple Technologies acquired during the year
  • Strengthened onboarding supported by Fintuple, WealthServ digital onboarding and existing operations
  • Operationalised GIFT City operations
NPS
  • Leveraged the cloud-based CRA platform to enable seamless registrations
  • Extended to point of presence
  • Targeting pension customers and UPI-based bank account verification
AIF
  • AIF will continue to be a focus area in FY24
  • Continue augmenting our digital solutions to improve the customer experience in this industry
  • We will expand our offering suite with new services and to new segments/geographies
NPS
  • We will continue to augment our product offering in this business with new offerings like mobile app, NPS Lite etc.
  • Remain focussed on providing superior customer experience with best-in-class C-SAT scores

3. Invest in reinforcing technology edge

Implemented measures for cultural change in line with transformation into a technology product company

The company will evolve into a technology product company with Analytics, artificial intelligence, cloud and blockchain across all solutions.

Annual Report 2022-23