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Pillar 2: Social

We are inspired to drive the social, economic and emotional well-being of our people i.e. employees, communities, clients and the investors. Our engagements with them are helping us to create net positive impact. We value their trust and support, and are focussed on growing together with them.

SDGs impacted:

Ensuring the well-being and development of our employees

At CAMS, we are empowering our people with a workplace that nurtures their competencies and drives their success. We are ensuring this with pioneering programmes around learning and development, diversity and inclusion, and thought exchange. These efforts while driving engagement levels are unleashing people potential for our long-term success.

Empowering a culture of continuous learning

Our HR practices is centred around attracting and retaining best talent while nurturing their skills. Our reputation as an employer of choice and ability to provide future-ready competencies, has enabled us to build a solid team with best minds in the industry. In our strive to become market influencers, we continuously enhance people competence and capability levels through innovative and forward-thinking interventions.

The CAMS Culture Code, outlining key behavioural traits and thought processes, supports this goal. We have distributed booklets on #3C – CAMS Culture Code and Leadership Code to managers, and conduct unitwise townhall meets to disseminate the core leadership message. We also offer high-intensity learning programmes to strengthen leadership skills and pipeline including:

CAMS Leadership Patshala

CAMS Leadership Patshala is a oneyear, focussed intervention to coach and mentor senior leaders executed in partnership with Crestcom, a leading training organisation. In FY 2022-23, 21 leaders undertook behavioural assessments and attended monthly training sessions on key leadership areas.

Executive Management Program

This year, we introduced ‘Executive Post Graduate Program in General Management’ to groom high-potential employees as future leaders. It covers new-age topics like AI and ML in addition to the traditional management curriculum. 14 high-potential managers have successfully completed classroom courses and are now working on operations management projects.

Gamifying learning

Gamified learning is an interesting and effective way to train employees. We have introduced board-game-based training programs on collaboration at work, thinking skills and OTIF (On-time-in Full). Over 100 people have undertaken such learning, and we intend to further widen its usage.

Reinforcing people competencies in Mutual Fund operations

We mandate NISM training and certification for all employees before joining units to ensure regulatory compliance. Apart from this, we facilitate ongoing skill development and certification programmes for various core functions. In FY 2022-23, 700 employees benefited from this.We have launched eLearning modules on business continuity plan (BCP), ISO and enterprise risk to enhance the employee awareness on these topics. A cross-functional training was conducted in Coimbatore office for BCP-readiness, training nearly ~60 employees.

We also conduct deep-dive sessions on all MF functional areas for Sterling employees, to enhance their knowledge quotient. Nearly, 100 people benefited through these sessions.

FY23 learning and development at CAMS

26,252

manhours of training and skill development

2,635

employees trained and upskilled

Sustained dialogue with CAMS Communication Frame (CCF)

Employee views and feedback are critical to enhancing people and business practices. With CCF, we have provided a platform for free flow of communication, helping us in improving engagement and satisfaction levels of employees.

Encouraging diversity, equity and inclusion

We take pride in our workplace which has diverse representation of employees across gender, race and religion, and provides equal opportunities to all. Enhancing women participation is an important focus area for us, which is being achieved through women-friendly policies and programmes.

Diversity at CAMS
Gender diversity
Diversity by educational qualification
Better workplace with Communities

CAMS Communities is a unique employee-led engagement model. We have communities for arts, wellness and intellect, and through the year they help engage employees in unique ways. It is witnessing excellent traction, with many employees getting a flavour of how a vibrant workplace should be like. All the employees are a part of communities.

Deepening and growing relations with clients

The success of our clients, the AMCs and other financial institutions, are inextricably linked to our ability to efficiently manage their operations, so that they can focus on core business. This enables them in delivering superior experiences and creating wealth for their customers (the investors), thus enhancing their reputation.

Empowering insurance companies with world-class solutions

The insurance business is redefining policyholder experiences by providing KYC facilities, real-time e-Insurance account opening, policies in demat form and tracing customers to benefit them with unclaimed amount.

The insurance companies have also shared data for unclaimed policies for deep contact tracing, a specialised service launched by us in the previous year. The service enables them to locate policy holders who have stopped paying their premium and are entitled to claim certain refunds/benefits.

4.2+ million

e-Insurance accounts opened

The Company has assisted Insurance companies to the extent of ₹ 800 Crore in identifying the policy holders in respect of unclaimed benefit amount.

Delivering frictionless financial service experience to investors

We specialise in delivering services in a personalised and frictionless manner, with high speed, accuracy and safety along with providing omnichannel access for queries and grievances. These are some of the many reasons why investors prefer our clients whose operations we support. We continue to invest in these to strengthen our reputation as a world-class solution and service provider to asset managers across asset classes.

Taking the service experience a notch higher

We prioritise delivering superior experiences to our clients’ customers including the MF investors and distributors, NPS subscribers, insurance buyers and customers of banks and NBFCs with our integrated and robust technology solutions. We are focussed on delivering quality and first-time right outcomes for them.

In MF business, we maintain a top-quality team with industry-best operator certification standards (with 85% pass score) and further provide them refresher trainings to enhance skills. In NPS business, we have industry-defining processes and technologies for seamless onboarding. Our Account Aggregator platform, is facilitating banking and NBFC customers to share financial information and make their journey seamless. The insurance business is redefining policyholder experiences by providing KYC facilities, real-time e-Insurance account opening, policies in demat form and tracing customers to benefit them with unclaimed amount.

Personalised and frictionless experience with digital

We have introduced multiple technology-enabled platforms that offer investors the advantage of seamless, secure and convenient transaction. MF investors can use our platforms to get a unified view of the multitude of AMCs and schemes listed with us, allowing them to easily select and invest without having to visit different websites. It also enables them to perform various non-financial transactions including updating KYC details, for each of their assets through a single window.

Our account aggregator platform helps the investors in aggregating diverse assets in a single location and sharing them with financial data users, thus making their various financial transaction journey seamless. Our tools for OCR and Aadhaar-based KYC facilitate seamless KYC, without customer needing to fill in multiple data points.

Further, we ensure unmatched security and protection of data while delivering all these conveniences.

CAMS scores high on customer satisfaction

MF business customer satisfaction ratio

70.4%

very satisfied

25.7%

satisfied

3.9%

not satisfied

Grievance redressal
Grievance Redressal Mechanism at RTA or concerned Mutual Fund
  • Investors shall check the website of CAMS for the dedicated grievance email id for the respective Fund or raise the query or complaint in CAMS website itself for the purpose of registering grievances/complaints or they can write to the investor relations officer of the concerned Mutual Fund as stated in SID or in AMC website.
  • Investors may reach the call centre / helpdesk of CAMS through the toll-free number / WhatsApp for any queries or concerns.
  • If the responses are not satisfactory in the above modes of complaints/grievances, aggrieved investor can escalate to CAMS Compliance Officer or to the Managing Director by quoting the relevant complaints reference numbers.
Grievance Redressal Mechanism at SEBI

If the service provided by CAMS is not satisfactory, investors may lodge their grievance with SEBI through SEBI Complaints Redress System – SCORES (a web-based centralised grievance redressal system of SEBI) at https://scores.gov.in.

Holistic Development of the Communities

We recognise our responsibility to society and undertake initiatives that drive positive social change. In FY23, we continued our initiatives around our key focus areas of education and healthcare. We also initiated the setting up of a Fintech innovation centre in collaboration with IIT Madras which will benefit society at large. Our initiatives extend across the country.

CAMS IIT- M Fintech Innovation Lab (“CIFIL”)

The lab is part of CAMS CSR initiative to focus on ushering innovation & unravelling unique possibilities in the Fintech space and aims to be a world-class hub for research and applied technologies in financial technology space. The Fintech Innovation Lab at IIT-M will develop research-based decision support systems to financial market players using fintech. The lab will see development of hi-tech solutions addressing the needs of the BFSI sector and will help develop Innovative Fin Tech models to drive Financial Inclusion. The lab will establish an exclusive R&D Cell to focus upon research leading to patents and developing algorithms for the broader use by capital markets and BFSI sector. The lab was inaugurated by Honourable Union Finance Minister in December 2022.

Facilitating Quality Education
eVidyaloka

CAMS partnered with eVidyaloka, a trust created by IT professionals, for educating rural children. eVidyaloka addresses the top 2 chronic challenges hampering the Quality of Education in the Government Schools, in rural parts of our country – viz. Teacher Shortage and Teaching Quality. During the year, we supported the efforts of eVidyaloka at 10 centres for online education for rural children. eVidyaloka has leveraged technology to develop an e-learning platform whereby teachers and students connect through live video classes. It provides the digital classroom and supports its continuation by absorbing the running costs and provides teaching faculty who are volunteers from across the world. About 1,500 children benefit from this project supported by CAMS.

AID India

CAMS has partnered with AID India, a trust founded in 1996 by a group of like-minded alumni from premier institutions like IITs and BITS to focus on issues of development with the vision to empower the marginalised communities to break the cycle of generational poverty and become self-reliant. It provides support for quality education, healthcare, and shelter. CAMS is supporting After- School Village Program in ten villages in Tiruvannamalai District and five villages in Tirunelveli District. The project aims to create a replicable and sustainable model that focusses on measuring children’s learning levels, providing inputs based on each child’s learning needs and bring about visible improvements in learning levels of children. The program has a strong parent engagement and community participation component to ensure local accountability and long-term sustainability.

Chudar

Chudar is a 6-year-old non-profit organisation which strives to provide quality education for underprivileged children. CAMS has partnered with Chudar for supporting the after-school centres in 35 villages. It also supports three urban centres for the urban poor. The project aims at addressing the deficiencies pointed out by ASER and NCERT surveys relating to the competency levels of the children in class 8 and below. The after-school centres are run by the tutors appointed by the NGO who are also trained for ensuring that they are equipped with the latest skills and techniques required to teach the curriculum. The classes take place in some common areas in the village, like community hall, panchayat building, temples or other common areas which are typically available in the village. Apart from printed materials, digital video content is also shared thereby engaging the students constantly. About 1,200 children benefit from this project.

Sankara Nethralaya

Sankara Nethralaya (“SN”) is a charitable not-for-profit eye hospital founded in 1978 by a group of philanthropists. CAMS is associated with SN in the occupational optometry project. The project aims to identify workers and understand the nature of their occupation to provide them with custom spectacles that aid them at work and protect them from possible risks. SN also conducts comprehensive examinations that diagnose underlying conditions that may result in complications in the eye. With the support of CAMS, SN conducts camps in community centres and other public spaces such as schools or invites potential beneficiaries to the hospital. About 2,500 workers benefited from the support provided by CAMS during the year.

Anandam

Sterling Software Private Limited, wholly-owned subsidiary of the company is associated with ANANDAM which runs an old age home for the cause and care of Senior Citizens who do not have any living children and has no source of income. Anandam is also running free Anandam Medical Care Centre to cater to economically weaker population in and around Kallikuppam near Chennai. The consistent support of CAMS group to this project was recognised by the Honourable Finance Minister during her visit to the NGO.

Annual Report 2022-23