Diversified Business Offerings

Encouraged by the strong growth prospects in AIF and PMS business segments, we offer a variety of platform-based services to investors:

Digital onboarding services, AML services, transaction processing, record management, fund accounting and reporting, and reconciliation and creation of MIS and reporting systems to the investors of AIFs and other types of funds

Intermediaries revenue and investor service management

The AIF and PMS markets have demonstrated significant growth over the past few years, supported by a surge in SEBI registered funds, from 93 fund houses in March 2020 to 170+ fund houses in March 2024.

With a value proposition aimed at delivering superior experiences to its customers, these businesses also command a premium for their services. This facilitates higher margins for service providers like CAMS and accelerated growth potential.

Our service offerings have been fortified by our strategic investment and acquisition of a majority stake in Fintuple Technologies. This innovative start-up offers specialised technology solutions for digital onboarding, eKYC, fund reports, and other support to marquee AIF brands and banks. It functions as an API-enabled gateway, connecting digitally savvy consumers to digitally-enabled manufacturers and providers.

TRANSFORMING THE AIF & PMS LANDSCAPE

450+ schemes serviced across 170+ fund houses
130+ Installations of CAMS Wealthserv and Fintuple digital onboarding solution

₹ 2.2 trillion Assets Under Service
1^st RTA at GIFT City to set up full-stack operations for AIFs

KEY HIGHLIGHTS IN FY24

Achieved a remarkable 18% YoY growth in revenue to ₹ 345 million
32 new mandates added including 4 in GIFT city
110+ sign-ups on Wealthserv, making it a preferred AIF onboarding platform
Launched WealthServ 2.0 comprehensive digital solution, garnering excellent market response

Fintuple’s partnership with a large bank went live. This is a synergistic offering which includes various other products from the CAMS Group
Fintuple’s new unified platform integrates all Custody, Clearing, Fund Accounting, Treasury & Forex services digitally under one roof

CAMSREP is the singular platform in India to service both insurance companies and policyholders. Its techdriven solutions enhance convenience and transparency for the policyholders and empower over 40 insurance companies with end-to-end operational support. The services include

Dematerialisation of insurance policies and a single-point access for the policy holder to manage thier insurance portfolio

Processing new business applications, renewal collection, benefit processing through physical and digital channels, and other policy servicing and support functions for the insurance companies

IRDAI’s regulatory changes has ushered significant responses from the policyholders, motivating more and more of them to opt for our services and dematerialise their insurance policies. With the inclusion of general insurers under the KYC mandate that brings the non-life insurance policies under the scope of the insurance repository platform, we foresee sustained momentum in this segment.

SCALING NEW HEIGHTS

40% market share based on the number of policies held in repository
7.2 million E-Insurance policies

6 million e-Insurance accounts (eIAs)
₹ 1,200 crore Assisted Insurance companies to identify the policyholders in respect of unclaimed benefit amount

KEY HIGHLIGHTS IN FY24

72 lakh+ e-Policy issuances and 60 lakh + e-Insurance account opening
Trusted by Oriental Insurance Company (OICL) for completing their KYC process. This service will be powered by Think360’s Kwik ID demonstrating the prowess of CAMS group’s KYC capabilities
Bima Central goes live with first insurer integration and features a promising pipeline

CAMS provides Account Aggregator (AA) services to banks, NBFCs, and investment advisors amongst others, through CAMSfinserv, for improved financial management for our users through a single platform.

CAMSfinserv: Unique Features & Benefits

Single platform for consent-based financial asset data aggregation and sharing
Provides a unified view of all assets for better financial management and planning
Enables safe and secure sharing of specific financial information in an encrypted manner
Ensures optimal uptime and speed of delivery
Runs on Microsoft Azure cloud platform and benefits from Microsoft’s industry-aligned solutions and R&D capabilities
Integrates Microsoft’s security suite, adhering to the regulator’s stringent privacy, security, and data delivery standards

Given the vast volume of data across diverse industries like banking, insurance, pension and MF, Account Aggregation is poised for exponential growth. In addition, associated services such as analytics and personal finance management, add further boost to the industry. We are well-positioned to capitalise on these opportunities through a combination of our unique digital solutions and core AA offerings. Our strong value proposition has helped us to win several elite clients and grow rapidly.

Building a robust technological platform for the account aggregation market in India is the need of the hour. It will contribute to seamless collaboration amongst the stakeholders and drive inclusive financial growth. Recognising this, we have collaborated with Microsoft India to steer digital transformation in credit lending, investment advisory, and personal finance management.

REVOLUTIONISING THE AA MARKETPLACE

52 FIPs Integrated including banks, CRA, MF, and insurance
101 FIU onboarded
24% Market share in FIUs live

KEY HIGHLIGHTS IN FY24

13.3% market share for customers successfully linked to AA ecosystem
Preferred AA partner in F&O Account opening use case
101 FIU clients live
24% of FIUs live are with CAMS Finserv

To streamline the NPS journey of our customers, CAMS launched the industry’s-first NPS CRA platform on the cloud in March 2022. The platform has been strategically designed to enhance subscriber experience through features like UPI-based bank account verification and onboarding of pension customers by using eKYC data. The platform and API stack were also modified and extended further for point of presence (POP). This expanded scope, allows the retail customers to use our platform for registrations.

EXPONENTIAL GROWTH

No. 2 Position in new eNPS Registrations
7.3% market share
7,700+ Total eNPS through camsnps.com
1.1 lakh Website visitors
40K Registrations

KEY HIGHLIGHTS IN FY24

Making significant inroads into the POP and corporate segment with 74% new subscription from the retail POP channel
New POPs onboarded to increase volumes
More than 40% YoY growth in Subscriber onboarding
Enhanced offerings with additional features like UPI AutoPay, eNach, CAS

We verify and maintain investors’ KYC records for use by Fintech, Brokerage, Wallets & Payment and other financial institutions in the capacity of a licensed KYC Registration Agency (KRA) for capital markets.

‘10-Minute KYC’ – Industry First AI embedded KYC solution to onboard customers instantly
Feature AI assisted Face match, OCR and Liveliness checks and with built-in OVD verification services

Fully compliant KYC solution to service entities governed by all four financial sector regulators
Low Code Design Studio that introduces Video Interaction App (VIA) in any web or mobile app

KEY MILESTONES

95% YoY revenue growth
18 million KYC records

3X Increase in monthly volume

KEY HIGHLIGHTS IN FY24

CAMS KRA continues to bolster its product superiority and is emerging to be a preferred KYC service provider
Added 25 new financial institutions and FinTechs as its customers, significantly adding non-MF PANs to its stock

We manage mandated transactions, including registering of mandates, initiation of collections, reconciliation and related reporting services for MFs, Insurance Companies, and NBFCs. Robust digital payment solutions are integral for CAMS to ensure efficient payment collection across its diverse businesses. Our long-standing partnership with CAMSPay has been empowering us for over a decade by offering personalised and seamless digital payment solutions for MF investors, insurance policyholders and loan borrowers. The solutions include UPI, UPI AutoPay, net banking, eSign Mandate and InstaNACH.

With UPI (essentially P2P-led) experiencing widespread use and gaining immense popularity, the business is witnessing unprecedented growth. As market leaders in this segment, we aim to harness this momentum with UPI AutoPay rather than UPI, a zero-commission model.

LEADING THE WAY

>50% Market Share in Mutual Funds Ecosystem
10 million+ NACH Active Mandate registrations
₹ 4 million+ Daily SIP Transactions Processed to date

1.4 million+ UPI AutoPay Mandate Registrations per month
₹ 80 billion+ worth of Monthly Transactions (NACH + Digital)
₹ 18 billion+ worth of UPI transactions

KEY HIGHLIGHTS IN FY24

LIC onboards CAMSPay as exclusive partner to execute customer account authentication
CAMSPay registers a 28% YoY revenue growth
Secured Final Authorisation from the Reserve Bank of India (RBI) to operate as a Payment Aggregator
Onboarded 40 new clients for UPI AutoPay
UPI AutoPay emerging as a preferred mode of mandate registration for SIP with a staggering 3.6 lakh mandates being registered monthly
In partnerships with major PSUs such as Bank of Baroda, Canara Bank, and Indian Bank
In collaboration with the Mutual Fund ecosystem, CAMSPay has launched the industry’s first Daily SIP, offering unparalleled flexibility in investment opportunities.

CAMS development centre and technology requirements of the clients offer extensive expertise in the financial services sector.

KEY HIGHLIGHTS IN FY24

Launched the first API-based integrated solution for a major private sector bank
Implemented a very innovative solution to handle physical transactions that are not in good order using various digital authentication methods, including Aadhaar-based e-sign verification
DICEPRO is an upgraded version of the broker rate structure management platform, DICE. It offers a better user experience, supports customer-specific customisations with faster turnaround times, and includes all the existing features of DICE. Additionally, DICEPRO is seamlessly integrated with the core RTA system, reducing the need for manual interventions and minimising risk

In March 2022, CAMS reinforced its commitment to digitally transform the capital market and BFSI space by acquiring a majority stake in Fintuple Technologies Private Limited (Fintuple) - a Fintech offering platform and API solutions for AIFs, Portfolio Managers, Custodians and Distributors. With specialised, tech-led solutions, Fintuple empowers CAMS to drive innovation, expand its market reach, and build unique, friction-less experiences for its customers.

WINS

Enabled Domestic RI PMS onboarding along with NFTs (service requests) for a leading private sector bank. Non-Individual, FPI/FDI & Capital Accounts onboarding is projected to go live with more features and functionalities lined up for FY25
Completed ₹ 2.5 crore+ worth of platform development & customisations for a major private bank. Robust book and project pipeline in FY25
FPI/FDI onboarding development is underway for a private bank. MF eKYC for the bank is being aggressively marketed and available on the main bank app and homepage

KEY HIGHLIGHTS IN FY24

IP Build-outs

We offer best-in-class and fully customisable Digital Custody solutions that can be reconfigured to meet the specific requirements of any custodian with ease and speed
We offer a one-of-its kind custom digital platform for wealth institutions, particularly in alternatives
eServices encompassing products such as eSign, eStamp, and eKYC are being leveraged by CAMS clients in addition to its clients

The Company made a strategic investment in TAIPL by way of a secondary acquisition amounting to 55.42% of the total paid-up share capital in April 2023. The product and solution suite of Think360 AI is being offered with the Account Aggregator services, which has significantly enhanced the product offerings in the digital public infrastructure space.

Think Analytics India Private Limited (“Think360.ai”), the subsidiary of the Company, has been recognised by FinTech Global in their 3rd Edition of the AIFintech100 list of the World’s Most Innovative Companies developing AI technologies in financial services.