Strategy

Strategy for Long-Term Growth

CAMS continued emphasis on adopting new and emerging technologies has enabled it to successfully navigate the ever-changing business landscape and retain its market dominance in the industry. Our three-pronged strategy, focussed on consolidating our leadership in mutual funds, growing new businesses and continually innovating, propels us to deepen our market leadership and deliver lasting value for our stakeholders.

Strategy Priorities

1. Consolidate core MF RTA business

Key Actions Taken in FY24

During the year, ₹ 57.25 lakh crore the Company won the mandates of five new AMCs which have commenced or in the process of commencing their operations. There has been substantial increase in the business volumes of Mutual Funds which has been fully supported by the company as RTA

Priorities for FY25

CAMS is focussed on extending support for the increasing volumes of the mutual fund industry as the total assets under management (AUM) has grown 6 times over the past 10 years and doubled over the last 2 years to reach the ₹ 50 lakh crore mark for the first time (Industry AUM stood at ₹ 57.25 crore as on April 30, 2024)
Focus will be on bringing in superior technology features which will enable seamless investment experience for the investor and the distributor
Ensuring retention of the market leadership position and to increase its share in the RTA market which is at present around 68%

2. Build new businesses of AIF, NPS, Insurance repository and Account Aggregator, payment aggregator

Key Actions Taken in FY24

The Company has commenced operations at the newly established facility at Gift City. It has enhanced its service offerings with the introduction of MultiFonds (global fund administration platform).

Priorities for FY25

The scope of GIFT City’s offering extends beyond servicing GIFT City AIFs to new industries like insurance and pension and administration for overseas funds.

FY25 - New initiatives are being planned in the payments business.

To launch and scale BBPS for Mutual Funds and enable cross-border payment service
To enable affordability options like EMI & BNPL
To enable the new variant of UPI - Tap & Pay & Digital wallets. Education will be another segment that will be under focus

3. Invest in reinforcing technology edge

Key Actions Taken in FY24

CAMS continues to invest heavily in technology and products to improve our operational performance and provide a superior experience to our clients, investors, and distributors. CAMS platforms and properties continue to play a significant role in catalysing growth of the Indian Mutual Fund industry. It has been investing heavily on the cyber security features and has implemented the Cloud Security Posture Management and Cloud Workload Protection Platform solution to continuously assess the security posture of the cloud-native services and the related Infrastructure.

Priorities for FY25

A revamp of the existing digital properties is planned which will enable better investor experience and also enhance the security features
An overall revamp of the core MF platform is planned