Scaling New Frontiers in Mutual Fund RTA Services

India's alternative investment ecosystem is rapidly expanding at a remarkable 31.24% CAGR over the past decade, with AIFs and PMS together crossing ₹23.43 Lakh Crore in assets as of September 2025. Fuelled by heightened institutional participation and affluent individuals seeking higher returns, PMS assets have surged sevenfold and AIF commitments skyrocketed by nearly 50% annually. Given the complex nature of these investments, CAMS advance technology platforms and specialised investor servicing capabilities positions it well to capitalise on the significant long-term growth opportunities.

AIF & PMS: Numbers at a Glance

Leveraging three-decades of proprietary data, machine learning research, and a deep industry knowhow, CAMSAi suite of solutions is laying the foundation for intelligent interventions tailored to capital markets requirements.

Powered by Specialised Language Models (SLMs), CAMSAi tackles the last-mile challenges that generic AI cannot handle, such as multi-intent interactions, multilingual handwriting, nuanced compliance, and real-time fraud detection – effectively improving service quality, operational agility, and compliance while optimising costs and risk.

With CAMSAi, we are ushering in a new era of intelligent automation for India's capital market ecosystem. It will enable institutions to operate smarter, respond faster, and exceed customer expectations while staying compliant."

- Anuj Kumar, MD, CAMS

Powered by cutting-edge tech stack, CAMSRep is a unique platform, offering seamless digital insurance repository services for both policyholders and insurers.

The platform is built on a plug-and-play model, enabling easy integration and faster deployment of digital capabilities, optimising operational efficiency and simplifying regulatory compliance for insurance companies. Bima Central, India's first insurance portfolio management platform, offers end-to-end policy management services, delivering exceptional convenience for customers while improving information access and transparency.

CAMSRep: Numbers at a Glance

A RBI-licensed account aggregator platform, CAMSfinserv enables rapid, secure and consent-based sharing of financial asset information among banks, financial institutions, fintechs and customers.

CAMS Central Recordkeeping Agency (CRA) is an industry's first National Pension System (NPS) platform on the cloud, offering a streamlined, digital-first experience to NPS subscribers. Leveraging robust technology, the PFRDA-regulated portal adds unmatched convenience throughout the NPS journey – from instant digital onboarding to effortless end-to-end account management.

eNPS: Performance at a Glance

As the second-largest KYC Registration Agency (KRA), CAMSKRA is a driving force in India's capital markets ecosystem, offering a comprehensive suite of KRA services to enable financial institutions seamlessly onboard and verify investors since 2012.

Our sustained focus on technology and innovation has enabled CAMSKRA to expand its market reach while continuously advancing technological capabilities. Emphasis on strategic partnerships and operational excellence has further positioned us as a fintech solution provider of choice.

CAMSKRA: Performance at a Glance

CAMSPAY, a RBI-authorised payment aggregator, empowers businesses and individuals by facilitating secure and seamless digital payment. Its holistic suite of digital payments solutions are specialised to address the payment-related challenges faced by mutual funds, insurance providers, NBFC's and other financial and educational institutions.

Additional services offered include registering of mandates, initiation of collections, reconciliation, and related reporting services for mandated transactions.

Industry Overview

Digital payments accounted for 97.7% of the total payment transaction value at the beginning of the year while UPI accounted for the largest share (85%) of transactions in terms of volume during the period. This surge in digital payments, together with e-commerce expansion, growing SME digitisation and improvement in regulatory frameworks, will further boost the payment aggregator ecosystem in India. CAMSPAY, a scalable, full-stack BFSI-focused payments platform, is all set to capitalise on this growth momentum and serve as a critical enabler for strengthening India's digital payment infrastructure.

Key Highlights FY 2025-26

• The company received the certificate of Registration from the Reserve Bank of India to act as the Payment Aggregator, during the year.
• Launched BIMA ASBA for premium payments with 3 major insurance clients
• CAMSPay's proprietary payment gateway infrastructure went live, enabling seamless processing across Mastercard, RuPay and Visa networks

CAMSPay: Performance at a Glance

Integrating best-in-class technology across all our solutions delivers a strong competitive edge, positioning CAMS for sustained market leadership. Aligned with this, Sterling Software – a wholly-owned subsidiary of CAMS, supports continuous innovation and tech-adoption, empowering us to add new features and develop enhanced products capable of meeting the ever-evolving requirements of our diverse clients throughout the financial services sector by providing services as a Technology Solution Provider (TSP) service for the Account Aggregator Industry.

Sterling is the software service arm of the holding company and retains full Intellectual Property rights for the CAMS RTA ecosystem, other than supporting tech-advancements for other non-MF businesses. It spearheads multiple projects such as transformation initiatives, customer-centric projects, automation, compliance and risk management, and infrastructure upgrades, significantly improving efficiency and unlocking scale.

Key Highlights FY 2025-26

• Launched SIF offerings for leading AMCs
• First corporate platform in the industry to integrate SIF capabilities, reinforcing our leadership in innovation and advanced investment solutions
• Improved efficiency, reduced manual effort, eliminated weekend dependency, and ensured consistent and error-free processing with the implementation of BOT driven automation

Think360 is a full-stack data science and AI solutions company. The company integrates underwriting intelligence, financial data analytics, identity verification, privacy governance, and real-time risk orchestration into a modular unified technology stack serving banks, NBFCs, fintechs, insurers, and capital market institutions. Think360.ai enables regulated enterprises to build faster, smarter, and more compliant digital ecosystems through AI-led decisioning, real-time risk intelligence, and scalable onboarding infrastructure across the customer lifecycle.

Think360's US subsidiary specialises in AI Advisory and Consulting across Pharma & Life Sciences, Banking, Financial Services, Insurance, Shipping & Logistics, and CPG.

Product Stack

Key Metrics

• 200+ clients served across BFSI and digital enterprises
• 150+ AI and data science professionals
• 12 years of BFSI innovation and AI leadership
• 95% detection accuracy on a proprietary AI-powered RegTech platform for financial advertising compliance in capital markets, reducing manual workload by 90%

Recognitions

• Challenger, GenAI PeMa Quadrant 2026 – AIM Research
• RegTech Innovation Excellence Award, ETBFSI Exceller Awards 2025
• 50 Best Firms for Data Scientists to Work For 2025 – AIM Research
• Most Innovative AI Companies in Financial Services, AIFintech100 2025

A full-stack Data Science and AI-focused solution provider, Think Analytics India Private Limited (Think360) is revolutionising the financial services sector through breakthrough solutions using cutting-edge technologies, advanced analytics, AI/ML, and mobile cloud computing. Think360 solution has been thoughtfully integrated with CAMSfinserv to enhance product value and further its impact in the digital public infrastructure space.

Designed to enhance operational efficiency and elevate customer experience for AIFs, portfolio managers, custodians and distributors, Fintuple is a preferred fintech platform and API solutions provider across the financial services industry.

The platform continues to enhance its product suite with launch of Agenix – an innovative tool that streamlines and simplifies agent onboarding across the BFSI industry, delivering unparalleled speed and a seamless experience.

MFCentral, a cutting-edge mutual fund platform, eases customers journey throughout the MF lifecycle. Providing seamless access to all mutual fund investments on a single digital interface, it allows investors to monitor and manage their investments - anytime, anywhere. MFCentral is the preferred platform for investors because of its unique single-window facility to address all investors' requirement across the entire Mutual Fund landscape in India. The company is in the process of recruiting resources and obtaining regulatory approvals to commence its business.

CAMS Recon DynamiX, a cloud-based fintech offering by CAMS, is a premier reconciliation automation platform used by financial institutions to verify and reconcile financial data in an automated and effortless manner.

A scale-tested enterprise solution, it uses pattern matching algorithms and automation to bring no-human-touch in payments to transaction reconciliation and pay-out processes, speeding up processes and enhancing accuracy of financial statements.