OUR OFFERINGS
Over the past three decades, we have established ourselves as an undisputed leader in the Mutual Fund RTA space. Revolutionising benchmarks and offering an extensive range of scalable tech-enabled solutions, we efficiently cater to every step of the MF account lifecycle.
Our domain expertise, exemplary processes, innovative technologies, and cutting-edge infrastructure has garnered the trust of majority of India’s largest Mutual Fund companies, empowering them for seamless operations and sustained growth.
Best Practice Implementation
Uniform Regulatory Change Implementation
Business-Continuity Mechanisms
Manage High Volume of Data/ Transactions
Infrastructural Stability
Support Timely Launches of NFOs
Operational Integration
Extensive Data on Investor Preferences
Actionable Insights
High Capability of Processing Expertise
Innovative Product Development
Call Centre Services
Mail Back/ SMS Services
Service Requests and Account Information
Front Office Services
Transaction Processing
Recording of Empanelled Distributors
Recording of Brokerage Structures
Brokerage Computation
Distributor Queries
Transaction Origination
Operations
Investor Services
Risk Management
Compliance
CAMS-serviced Assets Under Management (AUM)
Live Investor Folios
Transaction volume
New SIP Registrations
Investor Service Requests
SIP Book
Unique Investors Serviced
Processed as pay-in/pay-out
CAMS-serviced MF
AUM (trillion)- Equity
Systematic Transactions Processed
Gross SIP Collections
Transaction Volume
The PMS and AIF sectors in India have witnessed substantial growth in recent years and hold the potential to cross ₹ 100 lakh crore mark by 2030. Fuelled by the nation’s rapid economic growth, supportive government initiatives, domestic market expansion and significant infrastructure investments, they are becoming the vehicle of choice for HNIs and UHNIs seeking a more personalised and high-yielding investment option. The growth is also supported by a rapid rise in SEBI-registered funds which surged from 170+ to 200+ fund houses in March 2025 as compared to the previous year.
Riding on this growth momentum, CAMS offers a variety of platform-based services to the AIF and PMS companies and investors. Since the products cater to premium market segment, they are bundled with a promise for superior customer service.
In 2022, we made a strategic decision to invest and acquire a majority stake in Fintuple Technologies, a powerful API-enabled gateway which connects tech-savvy consumers to digitally-enabled manufacturers and providers. This move enables us to offer specialised technology solutions for digital onboarding, eKYC, fund reports, and other support to marquee AIF brands and banks, reinforcing our industry expertise and positioning us better to capture the market potential.
We offer end-to-end services to investors of AIFs and other funds to help them optimise their operational efficiency. Offerings include digital onboarding services, AML services, transaction processing, record management, fund accounting and reporting, and reconciliation and creation of MIS and reporting systems. Additionally, intermediaries revenue and investor service management is also facilitated by CAMS.
Schemes serviced across
200+ fund houses
Assets Under Service
Installations of CAMS WealthServ
and Fintuple’s digital on-boarding solution
RTA at GIFT City to set up full-stack
offerings for AIFs
CAMS Rep is a powerful, tech-driven and one-of-its-kind platform in India that caters to the comprehensive needs of both insurance companies as well as the policyholders – from streamlining operations and enhancing regulatory compliance for more than 50 insurance companies to ensuring seamless service, reliable access to account information and improving ease and transparency for the policyholders.
The change in IRDAI regulations which mandate dematerialisation of insurance policies has proven instrumental in encouraging an increasing number of policyholders to avail our services. As the general insurers (non-life insurers) also enter the gamut of KYC mandate and thus insurance repository platforms, the segment is poised for substantial growth, creating more opportunities for us.
e-Insurance (eIA) accounts
E-insurance Policies under service
Market share based on the number of policies held in repository as of March 31, 2025
Assisted Insurance companies to identify 1 crore policyholders with respect to unclaimed benefit amount
CAMSfinserv, a financial services platform, facilitates Account Aggregator (AA) services to banks, NBFCs, and investment advisors amongst others, enabling them to enjoy unified access to their financial information on a single platform for seamless financial management.
CAMSfinserv, by enabling its users to securely access financial information across different accounts on one platform, empowers them to manage their finances more easily and make informed financial decisions. The unique features and benefits of the platform include:
A phenomenal adoption and inroads of Open Finance in India along with the enormous increase in data volumes across diverse industries like banking, insurance, pension and MF has led to a major boost in the Account Aggregation ecosystem. Associated services such as analytics and personal finance management are further fuelling the momentum, adding up opportunities for CAMS, which is well-equipped with its unique digital solutions and core AA offerings to seize the potential.
Our collaboration with Microsoft India further enables us to drive digital transformation in credit lending, investment advisory, and personal finance management.
Integrated including Banks, CRA, MF, and Insurance
FIU Onboarded
In March 2022, we successfully implemented industry’s-first NPS CRA platform on the cloud with the objective to enable transparency, seamless account management and ease of access to NPS subscribers. The platform enhances the NPS journey of our users through features like UPI-based bank account verification and use of eKYC data to smoothly onboard pension customers. To enable retail customers to utilise our ecosystem and register for NPS, our platform and API stack were further modified and extended for Point of Presence (PoP).
Position in new eNPS Registrations
CSAT Score
Market share in retail Non-Government Sector
Registrations
We are the second-largest licensed KYC Registration Agency (KRA) for the capital markets, offering verification and maintenance of KYC records of investors for use by fintechs, brokerage houses, wallets & payment service providers and other financial institutions.
Spearheading transformation, we are proud to offer industry’s-first AI-integrated KYC solution to instantly onboard customers. It also features AI-assisted Face match, OCR and Liveliness checks and built-in OVD verification services along with a Low Code Design Studio that introduces Video Interaction App (VIA) in any web or mobile app. Ensuring strict adherence to norms, our KYC solution is fully compliant and governed by all four financial sector regulators.
YoY Revenue Growth
Increase in Monthly Volume
Payment aggregators, owing to the multiple benefits they offer to both individuals and businesses in simplifying the digital payment process in a seamless and secure manner, are the need of the hour. Their progress is further bolstered by an exponential rise in adoption of UPI and volumes of digital transactions.
Over the last decade, CAMSPay has helped us to offer personalised digital solutions to MF investors, loan borrowers and insurance policyholders, further fortifying our leadership in the financial service space. The solution has also been instrumental in enabling seamless payment collection across our diverse businesses, effectively contributing to our growth.
UPI AutoPay Mandate Registrations per month
Worth of Monthly Transactions (NACH + Digital)
Worth of UPI Transactions
NACH Active Mandate Registrations
Daily SIP Transactions Processed to date
Worth of UPI AutoPay Transactions
We constantly strive to cater to the ever-evolving technology requirements of our clients and create innovative and advanced tech-enabled solutions for the financial services sector.
Sterling Software is a wholly-owned subsidiary of CAMS, successfully executing a complex portfolio of projects, including transformation initiatives, customer-centric projects, automation, compliance and risk management, and infrastructure upgrades. Through enhanced process management, tool adoption, and effective teamwork, our delivery teams have consistently delivered new features and improvements while maintaining high quality and productivity standards. Sterling is the software service provider for the holding company and holds the IP rights for the entire RTA. It also supports other Non-MF business requirements of CAMS.
During the year, Sterling Software supported the following activities for CAMS:
Fintuple is a fintech platform and API solutions provider with specialised solutions catering to the specific needs of AIFs, Portfolio Managers, Custodians and Distributors. Fintuple has broaden its horizons, expand market reach, accelerate innovation and elevate customer service and experience.
TAIPL is a fast-growing AI and data science company offering groundbreaking solutions in the financial services sector. Think360.ai solutions, offered in combination with CAMSfinserv – our account aggregator services, is delivering exceptional value and garnering deep appreciation in the digital public infrastructure space.
recognised by FinTech Global in their 3rd Edition of the AIFintech100 list
MF Central is a unique unified platform enabling investors to monitor and manage their investments across the entire mutual fund ecosystem at one place and seamlessly transact in a digitised and automated manner.
