Strategy

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Our strategic priorities, aimed at strengthening our mutual fund leadership, scaling emerging businesses, and driving continuous innovation, will enable us to enhance our market position and create enduring value for all. Our focus is on navigating a dynamic and ever-evolving business landscape and reinforcing our competitive edge in the industry.

Strategic Priorities	Key Actions Taken in FY 2024‑25	Priorities for FY 2025‑26
S1. Consolidate Core MF Business	The Company continues to retain its leadership position representing ~68% of the market share The transaction volume, new SIP gross registrations and SIP collections all have shown increasing trends During the year, the Company won the first international mandate from CeyBank AMC and expanded its presence at GIFT City, Gujarat, inaugurating a larger facility in October 2024	Will continue to pursue new client wins for new MF applicants and also will go live with the recently signed new AMCs Support the growth for our clients by focusing on bringing in superior technology features
S2. Build new Businesses of AIF, NPS, Insurance Repository and Account Aggregator, Payment Aggregator	Introduction of new features in CAMS WealthServ platform Launched India’s first Insurance Portfolio Management Platform – BIMA Central Exceeded 1 crore-policy enrolment in insurance repository Expanded our capacity with the opening of new delivery centre at Turbhe, Mumbai for insurance business Insurance business signed up an agreement with LIC, opening customer base for eIA creations and comprehensive digital servicing	Enhancing the usage of BIMA Central, the newly launched Insurance Portfolio Management Platform by bringing on Board more insurance companies and policy holders. Targeting higher policy enrolment in the insurance repository. Expanding delivery capacity in the insurance repository vertical Launching CAMS Payment Gateway giving us a competitive edge with a secure solution in the payments business Expansion of GIFT City operations, and strengthening our overseas fund administration capabilities
S3. Invest in Reinforcing Technology Edge	CAMS continued to invest in technology and products to enhance operational efficiency and providing a better experience to clients’ investors, and distributors Initiatives to modernise the largest platform serving the Indian asset management industry to bring next generation capabilities in collaboration with Google Cloud has been initiated during the year	Efforts for increasing consumer engagement through digital channels while ensuring data security will be continued The efforts to revamp the platform will be continued to bring in several unprecedented functionalities for the Indian market in the areas of digital sovereignty and enhanced security measures

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